Couture Dermatology

Editor Cheat Sheet

2025 Production Standards • Beverly Hills

01. Visual Specs

Typography

Fraunces (Italic)

Names, Headlines, Major Hooks.

Montserrat (Bold)

Subtitles, Captions, Credentials.

Color Palette

#613721 (Truffle Text)
#d7b26c (Gold Highlights)
#f1e5d1 (Ecru BG Boxes)

02. The #1 Rule

MIDDLE CENTER

Placement

All primary captions MUST be centered horizontally and vertically. Never at the bottom.

Legibility

Use the Ecru (#f1e5d1) background box for all middle-center text to ensure it clears facial features.

03. Fortimark Protocol

STEP 01: SCRIPT ALIGN

Assemble footage to audio script. No music.

STEP 02: APPROVAL

Confirm audio with Fortimark Manager before selecting music.

STEP 03: POLISH

Add music, color grade, and captions.

The Grade

Lift phone/DSLR footage to clinical luxury standards: Bright shadows, Neutral whites, Soft skin.

The Outro

3-second hold on full logo centered on solid Ecru background.

04. Final Check

Watermark: Top-right circular logo on Ecru patch (60% Opacity).

Reference: Link to Master Video Standard

Resolution: 9:16 (1080x1920) or 16:9 (4K) as requested.